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2em;">漫步上海武康路，欣赏武康大楼的独特风韵；穿行北京胡同，感受京城地道的烟火气；寻味广州沙面，品味老广们的妙手厨心……近几个月来，Citywalk（城市漫步）成为继“特种兵式旅行”之后年轻游客喜爱的旅行方式之一。年轻人为何喜欢Citywalk？他们在Citywalk中有哪些感受＞�/span></p><p style="text-indent: 2em;">Citywalk是起源于英国伦敦的一种城市旅游方式。游客可以在城市里随意漫步探寻城市景观，也可在导游的带领下深度感受城市的历史文化。作为一种探索城市的旅行方式，Citywalk早些年就已在国内出现。小红书调查报告显示，小红书上最早一条Citywalk笔记发布�?016年。此外，小红书发布的�?022年十大生活趋势》中，Citywalk位列第五、�/p><p style="text-align:center"><img src="/upload/resources/image/2023/09/15/1516036.jpg?r=1694755691854" title="1" alt="1"/></p><p style="text-indent: 2em; text-align: center;"><span style="color: #0070C0;">导游带着老照片为游客讲解北京正阳门的历史</span></p><p style="text-indent: 2em;">Citywalk主打随意、自由的氛围，参与者在漫步中感受城市的文化底蕴、烟火气息。在北京从事广告行业的陈十二说，平时工作特别忙，周末没事就想随意走走，让自己彻底放松放松，“Citywalk不必拘泥于固定的旅游线路，走到哪儿算哪儿，特别自由舒服。“�/p><p style="text-indent: 2em;">“生活不是为了赶路，是为了感受路。”如今，走马观花式的旅游已不能满足年轻游客的需求，他们更注重旅行过程中的参与感、体验感。在走走停停中重新认识所在的城市，找寻生活原本的模样，或许是年轻人喜欢Citywalk的重要原因之一、�/p><p style="text-indent: 2em;">打开社交媒体，网友们晒出的Citywalk线路五花八门，有毫无目的的漫游，也有赏花、参观博物馆、品尝咖啡的线路�?月的一个周末，陈十二与自己的Citywalk“搭子”开启了一场书店之旅。“在正阳书局感受京味儿文化，在红楼公共藏书楼安静阅读，在PAGEONE书店前门店遥望正阳门箭楼……这种在旅游中感受文化的旅程让我看到了北京的另一面，非常特别。”她说、�/p><p style="text-indent: 2em;">除了漫无目的地在城市散步，提前选定游览线路报团游览，也是Citywalk的一种方式。记者在携程旅行、游侠客旅行等平台上搜索发现，北京、上海、天津、西安、广州等地旅行社根据当地特色旅游资源，开发设计了一日游、半日游等旅游产品，吸引了众多游客下单、�/p><p style="text-indent: 2em;">暑期，山东淄博的张晓带着孩子来京旅游，为了能让孩子更好地了解北京的历史文化，他们选择跟着专业领队游览北京的特色胡同。“通过一张张景点的老照片和专业领队的详细介绍，我们不仅了解到东交民巷使馆建筑群的特点以及背后的历史故事，还认识了全聚德、都一处等北京老字号，有种穿越古今的感觉，收获满满。”她说、�/p><p style="text-indent: 2em;">越来越多的旅游企业参与开发设计线路，吸引年轻游客开启城市漫步之旅。谈及这类产品的运营现状及发展前景，游侠客旅行广州公司总经理冬冬坦言，很难盈利。�?016年，游侠客开始开发Citywalk产品。从商业上来讲，这类产品相对小众，团队规模小但对领队要求较高，难以规模化运营，利润无法覆盖运营成本。”他建议，旅行社可以将其作为扩大品牌知名度、吸引新客户的活动来打造。（记� 曹雪� �?摄）</p><p style="text-indent: 2em;"><br/></p></div> <script> var contentID = "7983154" </script> <div class="editor">责任编辑９�span>杨晶</span></div> <div class="mtjz"><h2>媒体矩阵</h2><ul class=" list-paddingleft-2"><li><img 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